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Package design is part of the brand’s new multifaceted ‘Proud In Your Skin’ campaign.
May 20, 2024
By: Christine Esposito
Editor-in-Chief
Nivea has launched “Proud In Your Skin,” a new campaign partnership with LGBTQ+ organization PFLAG National. The Beiersdorf-owned brand says this multifaceted initiative goes beyond skin care and is a “dedicated platform celebrating diversity, advocating for equity and inclusion and fostering meaningful connections through the power of care.” As part of the effort, the Beiersdorf brand is rolling out a new limited-edition Pride Nivea Creme tin. The new packagin...
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